Financial services and retail industries are obsessed with single customer view. Having a holistic view of your customers and being able to provide them great customer experience – with good reason – you hate having to answer the same questions 1000 times!
The last 15 years has been a relentless drive for better customer experience, increased sales and better customer retention through data. So why is the real estate industry so behind, why do we not share this obsession with consolidating our data and leveraging its value? How can we learn from other’s mistakes and find a new source of competitive advantage?
Continue reading “Why Real Estate must learn from the mistakes of the banks”